As Carrie Bradshaw once said, shopping is cardio. As part of the POPSUGAR Insights Q3 retail-apparel study, we wanted to put this theory to the test and discover where women would choose to shop if they won a $5,000 shopping spree for apparel and accessories and had to pick one retail location to spend it at.
Looking at the results on in aggregate, 60% of women said they would choose to spend their $5,000 at a high-end department store, examples including Nordstrom, Macy's, Bloomingdale's, and Neiman Marcus. Another 19% of women would choose to spend their $5,000 at an online-only retailer like ShopStyle, Net-a-Porter.com, or Polyvore.
On an individual retailer basis, Nordstrom ranked No. 1 overall. Twenty-nine percent of women said they would choose to spend their shopping-spree winnings at Nordstrom. Thirteen percent of women selected Macy's as the location where they would spend their $5,000, and 8% of women selected ShopStyle and Bloomingdale's.