76% of Women Say Personal Connections Make Them Happy

Strong personal connections make women happy. As part of the POPSUGAR Insights "Find Your Happy" study, we surveyed women to better understand what makes them happiest in specific areas of their lives. First, we explored what makes women happy in their personal and social lives.

Spending time with friends or family ranked number one overall among women, with 76% saying it's what makes them happy. Having close friends ranked number two overall among women (72%) and number one among teen girls (82%) and single women (75%).

Getting together with friends (68%) and having people to do things with (66%) ranked third and fourth respectively. Fifty-three percent of women said that being in a romantic relationship was what made them happy, and this was cited as being more important to millennial women between the ages of 18 and 34 (61%) and married women (60%).