Healthy Decisions Make Women Happy, But Self-Care Doesn’t Come Easy

Wellness is a journey and women on this path make daily decisions that propel them towards their personal goals. While happy with many of the self-care decisions they make and actions they take, women acknowledge there is always room for improvement when it comes to eating right and caring for their mental health. As part of the POPSUGAR Insights 2019 Wellness Report, we asked US women between the ages of 18 and 49 to give us a peek into their wellness journey and share more about their goals and challenges as well as the steps they plan to take along the way.

Overall, women say they are most satisfied with their decisions to not smoke (59%), to drink sufficient water (54%), to take proper care of their teeth and skin (41%), to take vitamins or supplements (41%), and to stay out of the sun or remember to use sunscreen (38%). It seems their ability to make simple self-care decisions (i.e. filling up their S'well bottle or applying SPF) are not only the easiest self-care rules to follow, but also make their lives happier, as well.

On the other hand, women are less happy with their daily food choices. Only 17% say they are content with their ability to watch food portions and only 22% say they are happy with their consumption of healthy or organic foods. Women also see room for improvement in caring for their mental health. Only 1 in 4 women say they are happy with the amount of sleep they are getting and how they manage stress, which leaves 3 in 4 women wishing they could catch more zzzs or practice mindfulness. Overall, two-thirds of women allude to the fact that they could use additional support in taking care of their mental health.

For brands looking to help women on their path to self-care, offering advice and support regarding more challenging wellness topics would not only provide women with the helping hand they need but also potentially benefit their affinity for the brand overall as well.