Lifestyle Content Trends by Device Type

Are you more likely to consume lifestyle content on your smartphone or your tablet? As part of the POPSUGAR Insights "Find Your Happy" study, we asked women to tell us which device is their favorite for consuming parenting, fashion, food, and fitness content.

For laptop and desktop computer users, parenting content ranks No. 1 overall, with 67% of women consuming parenting content using their computer. After parenting content, fashion content (66%), food content (64%), and fitness content (63%) were all consumed by over 60% of women using a laptop or desktop.

For women using their smartphones, fitness content ranked No. 1 overall (28%), followed by food (25%), fashion (25%), and parenting content (21%). Teen girls were more likely to be accessing food content on their smartphones (34%), and younger millennial women aged 18-24 were more likely to consume fitness (38%) and fashion (34%) content via their smartphones. For women using their tablets, parenting content ranked No. 1 overall (11.5%), followed closely by food content (11%), fitness (10%), and fashion content (8%).